Sunday, June 1, 2008

GPS maker is scared by GPS in iPhone

Just yesterday I've posted about how some people are glad that GPS feature is going to make it into iPhone (fingers-crossed), despite what drawbacks it might bring into iPhone 2.0; GPS is something that most modern mobile phones should have.

Not all are happy to hear the rumors that GPS is heading straight to iPhone 2.0, especially one particular GPS maker; whom his/her name and the company can't be named due to journalist's ethic.

Glenn Derene (
PopularMechanics) was reporting: I recently sat down with the president of a GPS navigation system manufacturer to ask him how he felt about the prospect of a GPS-enabled iPhone. "Scared [expletive]-less," he said. Hardly a rarity in the handset world, GPS functionality is already used by many carriers to sell location-based services and for Emergency 911 (or E911). And the iPhone already does rough location positioning by cross-referencing tower triangulation with a database of known Wi-Fi hot spots.

Yet the iPhone has the potential to leverage true GPS functionality better than any other device. It already has a large, 3.5-in touchscreen interface, external speakers and an elegant Google Maps interface. All you'd need to add to a GPS-enabled iPhone is a suction-cup windshield bracket (sold separately, of course), and you'd have a fully-functional, pocket-portable car navigation device. People already pay hundreds of dollars in droves for this increasingly popular segment of devices, and the iPhone could essentially challenge an entire product category with one add-on feature.

It will eventually comes to where I was once talked about on my previous post
here at PA: GPS enabled smartphone or phone enabled GPS device?

Sources are from
PopularMechanics, via Gizmodo.

[blogged with my Treo 750v]

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