Tuesday, April 7, 2009

Where is Bono's true heart stay at?

Bono, oh Bono... We know you're a famous rock star and one hella' rich guy who can buy big company like Palm, but you gotta watch what yer sayin' or otherwise you'll end up making enemies of bigger companies, let's say like Apple.

In a recent quick face-to-face interview with Toronto-based radio DJ Alan Cross, Bono revealed the reason why U2 is now partnering with Research In Motion (RIM) instead with Apple for the band's new "U2 360" tour:

"Research In Motion is going to give us what Apple wouldn't -- access to their labs and their people so we can do something really spectacular."

When Bono was asked if what he meant has something to do with a new application U2 wanted to create to allow fans to interact with the band, Bono reportedly said, "You're not far off," before disappearing into a crowd of people.

U2's manager Paul McGuinness also underlined what the new partnership means for both camps: "This tour announcement marks the first stage of a relationship and shared vision between RIM and U2 that we expect will lead to new and innovative ways to enhance the mobile music experience on the BlackBerry platform for U2 fans."

That's gotta stung everyone at Apple camp, especially Steve Jobs, where back in 2004 the Apple CEO said this during the special event to promote the black and red iPod U2 Special Edition: "U2 is one of the greatest bands in the world and we are floored to be working with them. We just want to make some innovative products together, and we hope U2 fans will love having their very own special edition iPod."

The sweet relation between Apple and U2 continued until the release of U2-branded video iPod and the Red-branded iPods, but it is now turn into a bitter relation when U2 decided to jump-ship into Apple competitor in smartphone market: RIM.

This may sound paranoid, but where is exactly the U2 leader Bono's heart stay at? The Irish rock star is one of the owners of Elevation Partners, the very firm that now own 39% of Palm stock share. Meaning he has every rights to meddle with whatever important decisions made within Palm's internal affair, and of course know every Palm's secrets & future plans. So with his past "affair" with Apple, and current relationship with RIM, which both are the natural enemies of Palm in smartphone business, will he defend the company he own (partially) or will he sell the knowledge to the highest bidder?

Is it just me, who believes that Bono is just a man. He's not a saint, but a mortal man with fragile heart, like the rest of us. Ohkay, a mortal male rock star if that sounds better for ya. ;-p

Sources are from Globe and Mail, via AppleInsider.

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