Afterwards that's when Match.com is planning to get in, you use it's service to hook you up with the one you see fit. Quick and easy, where you could say you're looking for friends instead of obviously asking for a date (chuckle). "People are unwilling to admit that they're looking!" said Moony, I say he's right and we all (the single ones only) needed to look deep inside ourselves; is that why I have a hard time to meet the one for me?
The Reuters got the whole story right here. (blogged with my Treo 750v)