New Apple store beneath Louvre museum

"Adorned in masters' loving art, she lies. She rests at last beneath the starry skys", as quoted from Robert Langdon (The Da Vinci Code movie).

But I'm not talking about anything religious here, in the contrary I'm talking about new consumerism trend that's strucks us like a heat fever in the middle of summer days: Apple store!

Aside from the fact that Apple's store at 5th Avenue in New York is the flagship store for Apple to introduce and host the most complete line-ups of Apple products, it's also famous for its square glass display that often referred as the "cube". And now, Apple will also be opening another store under the glass pyramid of Careousel du Louvre museum in France.

According to La Tribune’s brief report, Apple has drawn up plans to build a two-story, 715 square meter store in space previously occupied by two shops - Résonances and Lalique. Among its new commercial neighbors: Sephora, Esprit and a Virgin Megastore.

ifoAppleStore, which watches Apple’s retail activities more closely than a security guard, adds this:

The mall hosts 9 million visitors a year, of which at least 40 percent are tourists. In an unusual move, the store was officially acknowledged by Jasmine Khounnala, Apple’s Paris-based public relations manager, who said, ”We are thrilled that our opening project of an Apple Store in the Carrousel du Louvre has been approved by the (local planning commission).” She added that Apple is “delighted” to offer Paris the experience of Apple retail stores, just as in other countries.

Sources are from Fortune, via Switched.

[blogged with my Treo 750v]