UK’s Office of Fair Trading is currently evaluating & testing out penalties that are most appropriate for fake-up blogs, which often created by companies to promote their products.Here’s the exact line: “The rules make it an offense to blog, use brand ambassadors or seed viral ads while "falsely representing oneself as a consumer." They also apply to bloggers who fail to disclose they have accepted money to write about a product.”
This will include freelance bloggers, who usually got sample products from the affiliated companies to test them out and to say something nice about them. The news could proof to be a very distasteful situation in everybody’s mouths, both for companies & bloggers. Those who are involved can be prosecuted, fined and even jailed for creating a conspiracy of false marketing hype.
Sources are from Adage via Gawker.
[blogged with my Treo 750v]
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