But the latest action by Yahoo is rather intriguing and tickles me a little bit, after some talks with AOL and News Corp. as alternative merger options with Microsoft, Yahoo made a surprising announcement that they’ll be teaming up with Google. This new alliance is going to focus on Google’s AdSense, where Yahoo is going to display ads generated by Google in their own search results.
Although Yahoo still limits this ad test in US only for now, Brad Smith –Microsoft’s general counsel- has his own concern and said: “Any definitive agreement between Yahoo! and Google would consolidate over 90% of the search advertising market in Google's hands”. Of course Microsoft is furious and calling this Yahoo – Google ad deal as anti-competitive for the market; as in contrast to what Microsoft’s own intention to acquire Yahoo.
Bottom line of this ad trial with Google is to prove that Yahoo is capable to generate revenue more than Microsoft’s $42 million bid, so this way Yahoo can finally able to shout it out loud at Steve Balmer’s face: “Do not undervalue us, we worth more than your offers!”
Source is from PC Mag here, and picture is courtesy of Gnal.
[blogged with my Treo 750v]