It seems not long ago that I talked about using mobile phones to replace wallet, and now McDonald is testing out a new e-coupon system called Kasazu coupon (means contactless) in Japan. It is basically a payment application that is downloaded into your phone and is then placed on top of an RFID reader by the user for instant payments and coupon redemption.Wired is reporting that McDonald will begin using the tech in 175 stores and eventually expand it to the other 3,800 stores in that country. There’s no word on when they expect to move this option to U.S. stores. Many phones in Japan include RFID tech, so it's a good place to set-up highly concentrated trials of a transaction technology that will likely go completely mainstream in the next few years.
It all sounds good and very tempting to try for consumers who wish for fast service, but as long as they don’t forget about the security issues using such technology; then hopefully it’ll work out just fine.
[blogged with my Treo 750v]
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