Saturday, June 21, 2008

Yahoo wish to fight back into email competition with "ymail.com"

Everything is about competition nowadays, previously I've just mentioned about AT&T's new Pogo web browser. Now it's Yahoo turn to fight back the ever growing dominance of Gmail, where more people are migrating from the traditional Yahoo Mail.

The move is geared to help people find a better e-mail address, said John Kremer, vice president of Yahoo Mail. "We want users to get the exact e-mail account they want so they stay with us for life," he said.

Because "
yourname@yahoo.com" is likely taken by now, a lot of people must resort to unpleasant and hard-to-remember addresses such as "yourname1988@yahoo.com." Yahoo wants to give people a new chance with a name they like.

Yahoo plans a "rolling thunder of announcements" around Yahoo Mail in the next six to eight months, he added. Some significant changes will include as a "smarter inbox," work to make Yahoo Mail fit better in today's world of social networking, and the opening of the mail platform, he added.

"What we believe here at Yahoo is all communication is eventually coming together," Kremer said. "You don't need to bounce out to a separate social communications site or a different social event site when most of those tools are really just communications. If it's built on the same address book and calendar information, you can see them coming together in a single, more productive, smarter inbox."

Source is from
News Blog.

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