Tuesday, July 22, 2008

U.S. takes lead on mobile internet usage

According to a survey called Critical Mass which was conducted by Nielsen Mobile, around 15.6% of US wireless subscribers utilize mobile Internet on their handset. The UK is in second place with 12.9%, and third place is taken by Italy with 11.9% penetration rate.

But wait, before the numbers continue and bore all of us, what's Critical Mass anyway? Nielsen explained the term "critical mass" is now widely used to refer to a milestone point attained in a population comes to from the world of nuclear science, where it describes the point at which fissile materials is of sufficient mass to sustain a chain reaction. Wow...! ;-p

Like you, I don't really care about the numbers up there. But there are some interesting findings from the survey result:
  • The #1 mobile phone used in US is Motorola RAZR/RAZR2, at 10% rate.
  • iPhone, which was thought as the most popular and thus the most used mobile phone is only at #2 with 4% rate!
  • Then followed by BlackBerry 8100 series (2%), BlackBerry 8800 series (2%) and Motorola Q series (2%).
  • Top mobile web devices in France, Germany, Italy, Spain, Sweden and U.K.: Nokia N95 (5%), Nokia N70 (4%), Motorola RAZR/RAZR2 (3%), Sony Ericsson K800i (3%) and Nokia N73 (3%).
  • The audience was still slightly more male than female, which 56% are male and 44% are female.
  • Nielsen predicted that mobile market will continue to grow and everyone, especially mobile marketers can profit from the growth.

Sources are from Nielsen Mobile, via mocoNews.

[blogged with my Treo 750v]

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