"Twelve megapixels is, I think, enough for covering most applications most customers need. We don't think 20 megapixels is necessary for everybody. If a customer wants more than 12 megapixels, he should go to the full-frame models," Watanabe said.
"We interviewed many professional photographers, people in studios, about how many they needed in the future. Before we started, the system, we had a rough idea we'd be at a plateau at 12 megapixels. We gradually increased the pixel count," Watanabe said.