Thursday, October 2, 2008

Steve Ballmer reveals Microsoft's motivations & future plans for Windows (including WinMob)

Alert the fire department, run & inform the baywatch, someone ring 911! Microsoft's CEO; Steve Ballmer is on the loose again!

Well, I mean not 'loose' in a negative perspective. I mean he's on the loose talking in some interviews again, telling everybody about his vision and Microsoft's too. Once he got his 'thing', 'mojo', 'spirit' --or whatever you called it-- he can go for hours blabbering about Microsoft vs. the enemies.

After the
indirect revealing on how Microsoft is now planning to catch on Google at Churchill Club gala dinner, Steve Ballmer once again sat down for an exclusive interview with Carlos H. Mendoza from PC Magazine EspaƱol. I'll just gonna post some of the most interesting parts of the interview, which I think they have other meaning if you read them carefully (*wink*); here they are:
  • PC MAGAZINE: If you wouldn't have taken this job, what would you have missed? STEVE BALLMER: Well, I would have missed, sort of in a sense, everything professionally. I don't know what I would have done. Maybe I'd be—the other kinds of things, I thought about going to work in a fantastic insurance company. ... Undoubtedly, my professional life wouldn't have been as rich or fulfilling or interesting or rewarding in any sense. (What I really heard: Yawn, alright we all get it. You're now richer and more famous than you was back then, can we continue to the next topic please?)
  • PC MAGAZINE: And what would Microsoft miss without Steve Ballmer? STEVE BALLMER: Well, in a sense, you have to go back historically. I've been kind of three things I would say: I've been kind of the spiritual leader a little bit of the people, a little bit of the energy and enthusiasm. ... (What I really heard: Huh, wha...? Oops, sorry I just dozed off a little bit there for a moment. It's a bad habbit of mine, whenever someone think too high of himself. ;-p)
  • PC MAGAZINE: How does Microsoft relate to the younger people who have not grown up with its products. STEVE BALLMER: Well, let me first say I think it's fantastic. I mean, there's an expression—I don't know if you have the same expression in Spanish or not, you know, it's from a song, "What have you done for me lately?" And I think at the end of the day, that's one of the things in kind of capitalism is you have to continue to every day do something valuable and new and interesting and important for people. (What I really heard: Steve is trying to say; Microsoft = 'capitalism', no?)
  • PC MAGAZINE: How does Microsoft communicate that coolness?
    STEVE BALLMER: I don't think you say, "Hey, we're cool." I mean, look, with our product line, it's the products that are cool. I'm not really sure we'll ever—you know, is the company cool? It's not brand new. The only way to be cool is to be brand new or born again. ... Do I ever think kind of Active Directory is going to be cool with young people? No, I don't think so. It's actually cool with IT guys, but— ... (What I really heard: Well spotted, one of Window Server's power; the Active Directory is not cool looking feature for other than IT guys.)
  • PC MAGAZINE: Microsoft is the icon of the PC. What do you think about the Apple commercials: "I'm a Mac, and I am a PC"? STEVE BALLMER: I think they need a little bit of correction, and you'll see us ... bla, bla, bla... but can you get nicer screens for a PC? Of course. blah, blah, blah... (What I really heard: Steve, c'mon. You're avoiding the real question there!)
  • PC MAGAZINE: Why Microsoft doesn't have Microsoft stores? STEVE BALLMER: Well, we have a lot of partners who make a lot of money selling PCs. ... But I think, you know, when you only have 3% (read: Apple) of the market, maybe you need your own stores. (Laughter.) (What I really heard: Why try harder if we're #1, is what Steve is really trying to say.)
  • PC MAGAZINE: I'm a Vista fan, but I know people— STEVE BALLMER: —who are not. PC MAGAZINE: No, they're not. Can we have a big expectation about Windows 7? STEVE BALLMER: Sure. Windows 7 is going to—like everything, every release of Windows improves. ... Vista owners are happy with Vista, people who haven't owned Vista yet wonder about it because it did get some early press and there were issues that we've worked through on compatibility. (What I really heard: Windows 7 is going to be exactly like the other previous Windows, and people will still buy it anyway.)
  • PC MAGAZINE: Now in personal teams, what was your role at the football team in Harvard? STEVE BALLMER: I was the team manager. I was not a player. PC MAGAZINE: No? STEVE BALLMER: No. I'm not a very good athlete, actually. PC MAGAZINE: Okay. (What I really heard: Stop poking around my physical will ya? Can't you tell by simply looking at my appearance here?? --Steve Ballmer whispered)
  • PC MAGAZINE: Okay. What hobbies do you have? STEVE BALLMER: Just one more on that football thing— PC MAGAZINE: Okay. (What I really heard: Stop, stop this kinda question! --Steve began using his famous hand signals)
  • PC MAGAZINE: The motivation, the—like a coach? You are like a coach to Microsoft. Now in— STEVE BALLMER: Yeah, in Microsoft I'm sort of like a coach, yeah. Exactly. (What I really heard: ...snoooor... --me, snoring again)
  • PC MAGAZINE: Okay. What hobbies do you have? STEVE BALLMER: Not many. I play golf. I like playing golf. I run, I play golf, and I have my family and my work. I guess you would say I like trivia. I collect little trivial facts in my head, that always amuses me. (What I really heard: There must be a LOT of trivial things in his mind that make him like that all the time ~LOL~)
  • PC MAGAZINE: Do you have fun as Microsoft CEO? STEVE BALLMER: Do I have at Microsoft? Oh, yeah, absolutely. I love it. I can't say every minute is fun, but I love the people I get a chance to work with at Microsoft and our partners and our customers. (What I really heard: Yeah, of course. When you get to act all crazy at the office, while everyone else has to be all serious except you, of course you loving it.)

On the next chance, Steve Ballmer told Reuter about Microsoft's plan to continue charging licensing fees from handset makers for using its mobile operating system and not follow the free offerings of Google and Nokia. Microsoft charges $8 to $15 per phone, according to Strategy Analytics.

"It's interesting to ask why would Google or Nokia, Google in particular, why would they invest a lot of money and try to do a really good job if they make no money. I think most operators and telecom companies are skeptical about Google," he then added: "Handset makers are skeptical of Nokia, operators are skeptical of Google, I think by actually charging money people know exactly what our motivations are."

"I do not anticipate us building a phone. Sorry, we are not going build one," Ballmer said.

[blogged with my Treo 750v]

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