"There's a tremendous demand for people to make things around them reflect their personality," said Coveroo founder and CEO Karl Jacob. "There's been a lot of research that indicates that self-expression is more of a need than a want. It's something you have to do."
Leslie Katz from Crave managed to try Coveroo with CNet's phones (click here to see the pictures), here's her report: Coveroos replace the original back cover of a mobile device--the removable part that hides the battery--with a customized plastic or metal cover featuring laser-created artwork. The covers start at $19.95, and depending on their complexity, can generally be etched and ready to snap on within half an hour.
Coveroo-compatible phones currently include the iPhone 3G; BlackBerry Bold, Pearl, and Curve; LG Rumor and Dare; Palm Centro and Treo 700 and 800; Samsung Instinct; Verizon Blitz; and Motorola Razr v3, with more models to follow, according to the company.